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Yes, social media can be really fun with the endless memes and gifs that they entertain us with daily. Social media is also a dynamic tool to help boost your SEO. Taking the time to figure out which social media platforms are most effective for you can not only boost your organic growth but it can attract the right attention to you and your website. A Long Island digital marketing company can help you save a ton of time when looking to build your brand on social media.
Promoting your content
Social media allows you to not only get creative with how you share your content but also how many different platforms you can use to share it. By using print, photo, audio, and video, you are able to drive traffic back to the main content on your website. Having access to different social media channels, you are able to use them to not only further push your content but also market your work as well. One of the best ways to drive traffic back to your site is to take the highest-producing pieces of content that you have on your website and create more content tailored for your social media audience.
Using social media, you can collaborate with local brands and companies and cross-promote. If you have a company or blog, use your local surroundings and geotag your location for people to find you easily. Hosting local events in neighborhood-specific locations will help you meet potential clients or viewers (depending on what your website is about) and expand your network. Using the blog on your website, create content that is locally relevant. Of course, record this engagement and add it to your social media channels.
Using social media can help your audience find you more easily and have people with much larger followings, also known as influencers, link your website to theirs, which can be an instant boost to your followership and eventually lead to sales. It can help you get the momentum you need to reach more followers and grow your audience. Using social media is also useful because it attracts more external websites to yours. That’ll give your website more diversity, which Google will take note of; it’s a point in your direction. Keep in mind the quality of your content needs to be top-notch, or else it will not seem competitive to other similar sites. It’ll make you seem sketchy and untrustworthy. High-quality content can make or break your ability to grow your audience.
The best thing that social media does for your brand is give you direct access to your ideal audience. You are able to tailor your content however you want to communicate with whomever you want. By consistently producing content and engaging and interacting with your audience, you will slowly start building a following. More eyes will become attracted to you and your website. Using platforms such as Buffer, Hootsuite, or Sprout Social, you are able to schedule and plan the rollout of your content. That saves you a ton of time in your day-to-day activities. Taking a few hours a week to fully plan your future content keeps you from stopping multiple times a day to post.
If you’re using social media, did you remember to add icons to your website? If you haven’t, how do you expect more people to find you? If people like your content and want more, you want to make sure that they can easily find ways to engage with you. Keep in mind also that it’s easy to tag a person on a social media site than it is to share a whole website. Not adding your social media icons can lower your viewership simply because of inconvenience.
Overall, using social media increases your engagement, which can help you sharpen your brand faster and lead to more sales and a larger audience. More than anything, it takes a little time to figure out which platform works best for you. A Long Island digital marketing company can help you come up with the right content, which will help you attract your ideal audience.
Springs is known in art circles as the cradle of the abstract expressionist movement. Artists such as Jackson Pollock, Willem de Kooning and John Ferren worked there. Writers such as Kurt Vonnegut, Joseph Heller, Philip Roth, Nora Ephron, and John Steinbeck have lived in or near Springs. Artists and writers were attracted to the area due to its rural nature, despite being within 100 miles (160 km) of New York City, and because housing prices “north of the Montauk Highway” on the bay side of the East Hampton peninsula have traditionally been lower than those closer to the Atlantic Ocean. Traditionally, locals are referred to as “Bonackers” which comes from Accabonac Harbor in Springs. East Hampton High School has adopted the Bonacker name for its sports teams.
The main roads connecting Springs to East Hampton are Springs-Fireplace Road and Three Mile Harbor Road. Jackson Pollock died in a car crash on Springs-Fireplace Road in 1956. Pollock and his wife Lee Krasner are buried in Green River Cemetery. Pollock’s grave is marked by a large glacial erratic stone on top of a hill, Krasner’s by a small stone lower on the hill. Since Pollock’s burial, numerous other writers and artists have been buried in the cemetery, joining the locals.
The Pollock-Krasner House and Studio on Springs-Fireplace Road is owned by Stony Brook University and is open for tours by appointment. It includes an external studio shed where dried paint from Pollock’s projects is splattered on the floor and evokes Pollock’s most famous works. The neighborhood around it is an East Hampton historic district. Springs-Fireplace Road gets its name from fireplaces at its terminus that was used to signal the residents of Gardiners Island that supplies were ready to be picked up.Learn more about Springs.