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Nowadays, SEO is a topic that everyone is trying to understand. Since the world has become digital, having visibility is key when navigating the world wide web. How does SEO give online marketers an advantage? Is it helpful when marketing a business? Is an SEO company a good idea? Figuring out what works best with your online venture will help you figure out the answer to those questions.
What is SEO?
In a nutshell, SEO is a tool used to help maximize your visibility on a search engine. For example, if someone is searching for a type of product or service that you provide, would you want your website to appear on page three or page one of Google? Optimizing your website can boost your viewership and placement on a search engine site such as Google, Yahoo, or Bing since the internet has become saturated with new websites, being seen as essential in garnering traffic to your website. Having high Google rankings gives your website more visibility, as well as more targeted visibility.
What are the ranking factors?
Ranking factors are tools that will boost your visibility online. Ranking factors include:
Domain authority: Domain authority is a measure of the power of a domain name. The three main factors of a domain authority are Age, popularity, and size.
Backlinks: A backlink is a link that one website gets from another site. For example, a shirt company has a website, and a fashion blogger wears a shirt. The fashion blogger links the shirt site on her page.
Evergreen content: It’s content that is interesting to the reader, but it is not something that will be dated. Its information is just as relevant today as it will be in five years.
Other forms of ranking factors include an updated website, social media, maps, correct name, address, and phone number across all sites for businesses, fast site speed, and mobile-friendly. Keep in mind, most people do their internet-ing on their phones, so mobile-friendly is a must.
What is the advantage?
Applying proper SEO techniques gives you and your website a big advantage over your competitors. Keep in mind there are over 2 billion people online. There are 3.5 billion searches being made daily on a search engine. How can your products and services be filtered in all that online noise? Using SEO helps sift through the online noise and gets you to your potential clients, and vice versa. Your potential clients are most likely starting to look for you on a search engine before they even know it.
SEO is more targeted: Traditional marketing, such as television and radio ads, was put out to everyone, hoping something would stick. Now, with online marketing, SEO brings traffic to you. The people who are irrelevant to what you are selling are not seeing what you are advertising. It’s a narrower filter. Since people are already looking for you, SEO makes you stand out so that they can find you a bit easier in the online crowd. It eliminates the other unrelated online noise.
It’s very low cost: One of the biggest advantages of SEO is that it costs you nothing if you know how to apply it to your website or a little something should you decide to hire a company to do it for you. SEO helps you garner organic traffic to your website and contributes to gradually increasing your ranking on a search engine. Remember, when building your online tribe, it takes a little time to find your regular, repeat, and loyal customers. It does not happen overnight, but the quality of your customer ship goes up.
Is it helpful when marketing an online business?
The short answer is absolute! SEO, in reality, is helpful for any website, whether it be a blog, a site for e-commerce, a company, etc.. keep in mind you’re always looking for someone to hire you and use your services. What better audience than a global one to come to you for what you have to offer? Keep in mind the internet never turns off. While you’re sleeping, while you’re on vacation, or visiting family, the internet is always at work. That means, with the right SEO techniques being applied, your website will always be seen 24/7. Potential clients are perusing your website all hours of the day and night.
Is an SEO company a good idea?
Hiring an SEO company is a great idea. If you don’t know how to navigate the online space and your webpage is struggling to get views, it’s a great investment in your future online endeavors. Online companies are up-to-date on strategies that can make and keep your website relevant. If the algorithms change on a search engine site, it is important to know what those changes are and how to modify your website to keep you seen. SEO companies are usually in the know and have the tools to make those necessary modifications to keep your website relevant.
Boosting your online presence takes continuous work and constant tweaking. Having the right tools, or in some cases, a team behind you can make all the difference in your company’s growth.
In 1695, Thomas Powell bought about 10,000 acres (40 km2) from local Indian tribes, including the Marsapeque, Matinecoc, and Sacatogue, for 140 English pounds. This land, which includes present day Bethpage, East Farmingdale, Farmingdale, Old Bethpage, Plainedge, Plainview, South Farmingdale, and part of Melville, is known as the Bethpage Purchase and is approximately 3.5 miles (5.6 km) east to west and 5 miles (8.0 km) north to south.
Powell called his land Bethphage, because it was situated between two other places on Long Island, Jericho and Jerusalem, just as the biblical town of Bethphage (meaning “house of figs”) was situated between Jericho and Jerusalem. Today, the Long Island place formerly called Jerusalem is known as Wantagh and Island Trees, while the placename Jericho is unaltered. Over time, Bethpage was spelled without the second “H”. Powell’s 14 children split up his purchase and it evolved into several farming communities, and the one in this mostly central part of the purchase retained the name “Bethpage”.
A railroad spur completed in 1873, known as the Bethpage Branch of the Central Railroad of Long Island, ran to a brickworks plant which had opened on what is now Battle Row and Bethpage-Sweet Hollow Road in the 1860s. The railway was built to transport bricks for the construction of Alexander Stewart’s Garden City.For a few years, regularly scheduled passenger traffic also appeared in timetables, with the station being called Bethpage. The line was abandoned in 1942. Remnants of a locomotive turntable can be found in the woods of Bethpage State Park on the east side of Round Swamp Road. The brickyard continued operations under different owners until 1981, with different sections known variously as Bethpage Brickworks, Queens County Brick Manufacturing Company, Post Brick Company, and (after Nassau County split from Queens County in 1899) Nassau Brick Company. The pitted terrain at the brickworks was used in investigations by Grumman for digital mapping of Earth.Learn more about Old Bethpage.