You have a company that does amazing work! You need a website that showcases your capabilities and helps you garner traffic to find your clientele. You have no idea how to do all that. No problem, there’s help for that. Finding the help you need to get the most out of your website is a smart investment for your company’s growth.
Hozio is a boutique online advertising and website design company that specializes in building and growing websites. Our specialties include SEO, pay-per-click advertising, remarketing services, web design, web development, and social media. We are experienced in optimizing websites, and we make sure that you are seen online. You’ve probably heard about all of these services, but maybe you’re not too well-versed in what each thing does. Allow us to break it all down for you.
SEO is, optimizing a website so that it can be ranked highly on a search engine (Google, Yahoo, Bing). For example, if you have a website and you want people to find you when they go to Google, do you want your website to be found on the first page or the fifth? I’m guessing you said the first. The beauty of SEO is that the rankings are organic. People don’t pay to be positioned higher on a search engine, that keeps things fair. It’s all in the content, and that is what determines a higher or lower ranking website.
Pay-per-click is a little different. Yes, it is considered paid marketing. The way that it works is the owner of the website doesn’t pay the advertiser to put their ad up on their page. The advertiser pays the owner of the website. Every time someone clicks on the ad, the advertiser pays the owner of the site.
We’re all very familiar with remarketing advertising, we probably just don’t know the name of it. Have you ever gone shoe shopping online and found a pair of shoes you really liked? You clicked on the link to get a better look and decided it wouldn’t be the smartest decision right now. You leave the website and go on with whatever else you were doing. After that, you started seeing the shoes on every other website you visited. That is remarketing.
Website design is the creation of a website. It includes the layout of the site, content production, and graphic design. The look and feel of your website can determine whether people come back or not. People want to feel like they can trust you based on your website alone. Believe it or not, people make those assumptions fairly quickly, and that can either help or hurt your company. Think about it this way: if you’re a yoga instructor, and the screen on your homepage is Fuschia with palm trees, chances are you’re not going to retain many people on your website, let alone get many clients out of it.
If web design is the actor on screen, web development is the director, cinematographer, sound person, lighting, etc. The web development makes sure that everything is up to snuff and running properly. Web developers are the maintenance crew. They keep everything up and running, and if something were to break, the web developer is able to go on the back end of everything and fix it.
“If you didn’t take a picture, it never happened.” That’s a common saying now for social media culture. Social media has taken over the world! Having a website and doing SEO are great steps for propelling a business or blog. Social media is that extra resource that not only boosts SEO but can also put a company or blog way over the edge. It’s great for attracting potential clients and communicating with them directly. Although many social media platforms are free, and many people feel like they are able to manage them on their own, algorithms change constantly. Certain platforms require daily maintenance. Each platform is tailored for certain age ranges. Reach for your target demographic can be missed if not managed properly.
The formulas that work for Twitter are not the same for Facebook. The algorithm for Instagram is constantly changing, and that is different than Snapchat. Although social media is fun, it is also a wonderful tool to help build a following, which in turn attracts more business for you and your company.
As you can see, it takes daily work to get your website up, running, and see. Staying visible is only beneficial to you and your business. Using all of the tools that we provide, your business will be the star of the show!