Dr. Scott Kupetz Triples in Size via Digital Marketing With Hozio
- 2,600+ phone calls in past 7 months
- 2 new dental offices
- 200 new patients in under 1 year
- The Problem
While Dr. Kupetz’s expertise was unparalleled, his digital footprint was not. And we learned this when a chance interaction with one of our promotions led to a dialogue.
The revelation? Despite partnering with a supposedly top-tier marketing agency, Dr. Kupetz’s online visibility was virtually non-existent a couple miles from his primary clinic.
The result: limited patient outreach.
- The Goals
Past experiences had left Dr. Kupetz cautious. His aspirations were simple yet pivotal:
Boost patient numbers
Align with a marketing agency offering transparency and trust
Revamp and magnify his online visibility
- The Gameplan
With a loyal patient base vouching for Dr. Kupetz’s unmatched services, our focal point was clear: Enhance long-term patient acquisition via vigorous SEO tactics and create a website mirroring his value and proficiency.
Local SEO:
With an ambition to cast a wider net but remain relevant to potential patients, we embarked on a dual-phase SEO strategy. Initial phases would need to focus on low competition keywords to build momentum. This would eventually need to switch to an aggressive approach, targeting a broader radius around his clinics.
Web Design:
Our web design specialists believed a website rebuild was essential. Their mission? Craft a website that would filter visitors, ensuring only the most relevant engagements.
The aim was clear – engage, inform, and convert.
- The Results
Dr. Kupetz’s digital transformation is a narrative of astounding success:
- From a single clinic to three thriving locations
- An influx of 200 new patients within a year’s span
- A consistent influx of over 370 phone calls each month
- A staggering 55% of his web pages now reign supreme in Google’s top 5
Dr. Kupetz’s call log, tracking over 2,600 phone calls in 7 months!
A keyword report of Dr. Kupetz’s 542 total keywords on Google, with 300 (over 55%) ranking in the first 5 positions in search results.
With Hozio by his side, Dr. Kupetz didn’t just expand his digital horizons; he became the undisputed dental provider in his region.
About Scott Kupetz, DMD:
Established for over two decades, Dr. Scott Kupetz has been the dental beacon for Wappingers Falls and its neighboring regions.
Specializing in alleviating dental anxieties, Dr. Kupetz offers sedation options, ensuring even the most apprehensive patients receive top-tier care.
Industry:
Location:
Services Delivered:
- Search Engine Optimization
- Web Design
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