Hozio has been servicing the business owners of West Farms, NY, for more than ten years with highly effective and extremely affordable SEO services. Whether you operate a Fortune 500 company or you run a local mom-and-pop establishment, the team at Hozio will take the success of your business to the next level by increasing your SEO ranking and making your website more visible.
How Online Visibility Affects Your Success
Being a business owner in New York City is extremely rewarding, but it’s also undeniably challenging. Whether the headquarters of your operation is located right in the city itself or it’s situated in one of the five boroughs, you’re up against a lot of competition.
As one of the largest cities in the world, thousands of companies call New York home, which means that no matter how unique your niche may be or how stellar your goods and services are, you’re competing against dozens of other business owners who all want to achieve the same thing: success. In order to achieve the success that you so desire and deserve, you need to stand out from the crowd so you can get more customers through your door.
What’s the best way to set your company apart from all the rest? – By establishing an online presence, of course. In today’s fast-paced, technologically driven society, consumers are looking for fast results, and they’re turning to the internet to find them. According to recent studies, 87% of consumers use the internet to start their search for the goods and services they’re looking for, and 97% of shoppers search for local businesses online. These statistics are proof that online visibility is essential if you want to be as successful as possible.
A website is the start of establishing your presence on the internet, but just because you have a site doesn’t mean it’s going to be seen. There are literally billions of websites out there and hundreds of billions of web pages. Unless your site and the pages it contains really stand out, you’re going to get lost in the shuffle, and that’s something you definitely don’t want to do. Websites that have a first-page ranking get more than 91% of traffic on Google (the most widely used search engine in the world), while sites that have a second-page ranking receive 4.8% of the search engine’s traffic, and sites that are positioned on the third page of results only get slightly more than 1% of Google’s search traffic. In other words, unless your site is on the search engine’s first page, it isn’t going to have much impact on your success.
Why You Need SEO
How do you increase your chances of getting on Google’s first page and boost your visibility? With SEO!
SEO (search engine optimization), as the name suggests, is the practice of optimizing your site so that it appeals to search engines. Like every business, Google (and other search engines, such as Yahoo and Bing) aims to meet the needs of their customers, and they do that by offering their users the most relevant, useful information possible. In other words, when a user types in a query, a search engine aims to deliver websites that will best fulfill that user’s needs based on the keywords that were searched. To do that, Google et al. rely on ranking systems. These systems use algorithms to examine various components of a website, relevancy, and usability, for example. SEO aims to make your site more attractive to these algorithms. If SEO is implemented properly, it increases your page ranking and makes your site – and your business – more visible.