Find Out How Murray Plumbing Gained More Credibility Online In 5 Months

Key Stats:

The Problem

Murray Plumbing’s founder, Ryan Murray, was looking to expand its reach to gain more attention and business.

Although Murray Plumbing is a big presence in El Dorado County, the plumbing services company was not getting the leads it was looking for. When looking for an SEO digital marketing agency that knew how to reach out to the local market, Murray Plumbing made a connection with Hozio, and a dream collaboration began.

The Goals

Ryan Murray made sure Hozio knew what he wanted for Murray Plumbing:

Growth in online leads

Increased phone calls from interested candidates

Boost awareness to help more people

The Gameplan

After Ryan told Hozio what he wanted, we got straight to work developing a plan that would cover anything and everything that would give Murray Plumbing the best opportunity to grow and succeed.

Localized SEO

Making our mark in Murray’s Plumbing’s local market was step one. We needed to make sure that we were helping Murray Plumbing rank better in the El Dorado County area, while

also boosting the website’s credibility with details such as positive reviews and language that reaches out to search engines and AI platforms in a local capacity.

Determining keywords was an integral part of this process, such as recognizing the success in the “near me” approach that people are quick to take when they want local and convenient service.

By showing Google that Murray Plumbing is legit, credibility, trustworthiness, and rankings increased, which meant that visitors were more likely to become legitimate leads.

GMB Optimization

Reaching out to potential leads also meant updating Murray Plumbing’s Google My Business profile. For one thing, we had to make sure that the company’s name, address, and phone number were all accurate and matched what appears on the website. Having accurately listed hours was also integral to making sure that customers knew when the business is open.

However, part of improving a GMB is to make sure that Murray Plumbing did not just show up in its most local area. Part of seeing an increase in business was having Murray Plumbing show up in surrounding areas as well, so that it becomes an option, maybe even the top option, in neighborhoods outside where the company is mainly located.

Google Ads Campaign

We knew that we couldn’t just wait for our long-term SEO practices to kick in. Those strategies can take a few months to actively work, and Ryan needed Murray Plumbing’s name out there now.

Our Google Ads made sure that Murray Plumbing was still getting online attention while we were building up the SEO strategy.

The Results

When we look at the difference in Murray Plumbing’s journey, we see a successful campaign that continues to grow by the day.

Local Keyword Success:

Murray Plumbing now appears in search results for valuable local keywords with strong search demand. Key terms include “Murray Plumbing” (590 monthly searches), “Arden Arcade Plumbers” (320 monthly searches), “Drain Cleaning Citrus Heights” (210 monthly searches), and “Commercial Plumbing” (driving ~ 145 monthly visits via topic cluster).

These improved search rankings drove real visitors to Murray Plumbing’s website, with organic traffic coming from searches like “Plumbers In Placerville Ca” (42 visits), “Plumber Placerville” (37 visits), and other local service terms.

The Bottom Line:

· 158 calls through Google My Business in 5 months
· 40 calls through the website in 5 months
· Increased keyword rankings across El Dorado County
· Significant increase in total backlinks
· Sustained organic traffic growth

Murray Plumbing was already making an impression. But with Hozio’s help, Murray Plumbing saw measurable increases in awareness, engagement, and business growth. From Local SEO services to GMB Optimization and Google Ad Campaigns, Hozio helped Murray Plumbing increase its visibility through trustworthiness and credibility—two things customers always look for when choosing who to hire. As Murray Plumbing continues working with Hozio, their website traffic, phone calls, and business reputation will improve, making them an even stronger staple of their community.

Contact Murray Plumbing Today! Visit Murray Plumbing at https://www.murrayplumbing.net/ or call us at: 530-499-2223

About Murray Plumbing

Ryan Murray started Murray Plumbing in 2009 after working as a construction superintendent when the housing market took a major hit.

Instead of waiting for things to get better, he obtained his contractor’s license and learned the service side of plumbing from the ground up.

Visit Murray Plumbing at https://www.murrayplumbing.net/ or call us at: 530-499-2223

Industry:

Plumbing

Location:

El Dorado County, California

Services Delivered:

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