Learn How Above & Beyond Chimney Obtained 558+ Calls in Just 90 Days!
- 1.5K+ new organic users
- #1 local map rankings
- 800+ pages ranking in the Top 5
The Challenge
With low organic visibility and under 50 monthly calls, Above & Beyond Chimney struggled to stand out in the crowded Norfolk & Plymouth County markets.
When Above & Beyond Chimney contacted Hozio, they were having a lot of the same problems that many other small service firms do:
- Few incoming phone calls
- Less organic traffic and low Google visibility
- Bad local results in Google Maps
- Limited lead generation through their website
- Content that isn’t optimized and technical SEO that isn’t set up properly
Goals
Their main goal was to get more qualified leads, get more calls, and improve their exposure in the area, especially in service areas where there is a lot of competition, like Norfolk and Plymouth counties.
Generate more qualified leads for targeted chimney services
Boost inbound calls
Dominate local visibility
The Gameplan
Our team set up a completely unique local SEO plan just for the chimney service business to help Above and Beyond Chimney succeed in the long term. We used our technological skills, strategic content planning, and local optimization to make them the best provider in their area.
SEO Plan and Services Offered:
Website Revisions
Improved the site’s performance, layout, and ability to work on mobile devices.
Keyword Research
Found and targeted service and location-based keywords that get a lot of clicks.
Technical SEO
Fixed problems on the back end that were making it hard for search engines to crawl and index the site.
On-Page Optimization
Made changes to the layouts of service pages, meta titles, descriptions, headers, and internal links.
Making and Improving Content
Created and improved service pages to match what people were looking for in local searches.
Link Building / Outreach
Got authoritative backlinks to improve trust signals and domain authority.
Local SEO / GMB Work
Fully improved Google Business Profile and citations to make maps more visible.
Site Audits and Fixes
Regular technical audits to make sure the site is clean and can be crawled.
Analytics and Reporting
Keeping an eye on rankings, traffic patterns, and call analytics all the time.
Timeframe and Project Status
The campaign is still going on, but results started coming in quickly. The website’s performance improved significantly on all important measures during the first 90 days.
Results After 3 Months
- 558 Phone Calls generated from Google in just 90 days
- 809 Pages Ranking in the Top 5 positions on Google search results
- 1,500+ New Organic Users driven to the website
- #1 Ranking on Google Maps for high-intent local search terms
Conclusion
We at Hozio know that for a local service business to be successful, it needs to be available when and when people are looking for it. Our customized SEO plan helped Above & Beyond Chimney go from being hard to find to being the best in the area. In just 90 days, they got over 550 calls and took the top spots on Google for hundreds of pages.
Every part of our plan, from technical SEO and content optimization to local GMB work and link building, was meant to help their brand and business thrive.
About Above & Beyond:
Family-owned chimney experts serving Norfolk & Plymouth Counties, MA. They combine craftsmanship and safety to keep chimneys sturdy and secure.
Their services—from precise flue lining to full sweeps and crown rebuilds—ensure reliable warmth and homeowner peace of mind.
Industry:
Chimney Services
Location:
Norfolk County & Plymouth County, MA
Services Delivered:
- Search Engine Optimization
- Web Design
- Google My Business
We’re on a mission to grow a small, service-based business.
Will it be yours?