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Generative Engine Optimization (GEO) Services

Summary:

Hozio’s GEO Services prepare your business for the future of search. Traditional SEO ranks you on Google’s results pages, but GEO gets your business cited in AI-generated answers. Our framework includes visibility audits, competitive intelligence, content optimization, authority building, and performance monitoring across major AI platforms. With tailored packages for businesses at every stage, we deliver measurable improvements in AI mentions within 45–60 days. Companies working with us gain stronger authority, more customer trust, and visibility in the channels where buyers are now searching.

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What We Do

Hozio makes your business show up when people ask AI tools like ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot for recommendations. Our GEO services help AI systems understand what you do, reference your content, and suggest you to potential customers.

Understanding GEO: The Evolution of Search Visibility

Generative Engine Optimization came from academic research at Princeton University and Georgia Tech, with researchers introducing the term in a December 2023 paper. GEO is real. It tackles a major change in how people look for information online.

Traditional SEO gets you ranked on Google’s results pages. GEO gets you mentioned in AI answers. When someone asks ChatGPT for advice or uses Perplexity to research options, GEO determines if your business shows up in those responses.

This difference matters because AI systems don’t work like search crawlers. They pull together data from multiple sources, check if information seems trustworthy, and create detailed answers instead of just listing web pages.

How AI Search Impacts Your Business

Research shows AI-powered features pop up in about 65% of commercial searches. These include:

  • “What should I consider when choosing a digital marketing agency?”
  • “Compare the top SEO companies in Long Island”
  • “Help me decide between in-house marketing or hiring an agency”
  • “Explain how search engine optimization works”

SEO-friendly sites tend to appear more often in AI search results, but traditional SEO by itself won’t guarantee AI mentions. Sites need specific tweaks to their structure and content to show up consistently in AI responses.

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Our GEO Service Framework

Discovery & Assessment Phase

AI Visibility Audit: We check how often you appear across 10+ AI platforms to see where you stand now. This means testing real queries people might ask, tracking when you get cited, and finding spots where competitors beat you to the punch.

Technical Evaluation: Our team looks at your site’s structure, schema markup, and content layout through the lens of AI understanding. We spot technical problems that stop AI systems from figuring out what you offer.

Competitive Intelligence: We track which competitors’ AI platforms are recommended most often, figure out why they’re winning, and identify the content patterns behind their success.

Strategic Development Phase

Content Architecture Planning: We build a content structure that works for both real people and AI systems. This includes:

  • Setting up clear information hierarchies
  • Creating topic clusters that make sense
  • Mapping how different concepts connect
  • Working in facts and statistics naturally

Query Intent Mapping: Instead of chasing keywords, we identify the actual questions your customers type into AI tools. Then we make sure your content answers these everyday questions thoroughly.

Knowledge Base Strategy: We figure out which trusted sources AI platforms check for your industry, then get you listed in those specific databases and directories.

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Implementation Services

Content Optimization: Our team reworks your existing content so AI can understand it better without making it weird for humans. Common changes include:

  • Writing clear statements about what you do
  • Adding specific numbers and data points
  • Setting up proper schema markup
  • Building FAQ sections that match how people actually ask questions

Authority BuildingWe get you listed in the databases and directories that AI systems trust most for your industry. This isn’t about spamming directories—it’s about getting into the sources AI actually checks.

Technical Implementation Backend changes help AI systems properly read, understand, and cite your content:

  • Setting up structured data
  • Adding entity markup
  • Building content APIs (when needed)
  • Making sure information matches across platforms

Ongoing Optimization

Performance Monitoring: Monthly tracking covers:

  • How often AI includes you in responses
  • When and how you get cited
  • Changes in competitor visibility
  • Traffic coming from AI sources
  • Sales from AI-driven visitors

Iterative Improvements: Using performance data, we keep improving:

  • Content depth and detail
  • Coverage of new questions
  • Technical tweaks
  • Presence in knowledge bases
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Service Tiers and Deliverables

Foundation Package

For businesses just starting with GEO

  • Initial AI visibility check across 5 main platforms
  • Basic content updates for 10-15 important pages
  • Essential schema markup setup
  • Monthly performance reports

Investment: $2,500–$4,000/month

Growth Package

For established businesses wanting strong AI presence

  • Full audit across 10+ AI platforms
  • Content updates for 25-40 pages
  • Advanced schema and entity markup
  • Placement in 5-10 knowledge sources
  • Bi-weekly strategy calls

Investment: $5,000–$8,000/month

Enterprise Package

For organizations needing maximum AI visibility

  • Complete multi-platform setup
  • Unlimited content updates
  • Custom API integration
  • Priority knowledge base placement
  • Weekly consultations and reporting

Investment: $10,000+/month

Expected Timelines

  • Weeks 1-2: Discovery and initial audit done
  • Weeks 3-4: Strategy created and approved
  • Weeks 5-8: Main improvements implemented
  • Weeks 9-12: First results and adjustments
  • Ongoing: Regular tweaks based on what’s working

Most clients see AI picking them up more within 45-60 days, with a strong presence by month three.

Who Benefits from GEO Services

Ideal Candidates

  • Businesses with good SEO looking for the next level
  • Companies in competitive fields where AI recommendations matter
  • Organizations whose customers use AI tools for research
  • Brands wanting to get ahead in new search channels

Prerequisites for Success

  • Working website with real content
  • Basic SEO health (indexed, mobile-friendly, loads reasonably fast)
  • Willingness to keep improving (AI platforms change quickly)
  • Ready to write for conversational search patterns

Common Questions About GEO

Does GEO replace traditional SEO?

No. GEO adds to your SEO foundation. You still need SEO for Google rankings, but GEO makes sure you also show up when AI creates answers. The best approach uses both.

Which AI platforms do you optimize for?

We work with Google AI Overviews, ChatGPT, Perplexity, Microsoft Copilot, Claude, Meta AI, and new platforms as they emerge. We focus on where your customers actually search.

How do you measure GEO success?

We track how often you appear in AI answers, the quality of mentions, your share compared to competitors, and most importantly, the traffic and sales from people who found you through AI.

What makes GEO different from regular content optimization?

GEO focuses on helping AI systems understand and pull from your information. This needs specific structural elements, clear facts, and thorough topic coverage that goes beyond stuffing in keywords.

Next Steps

Getting Started with Hozio

Since 2009, Hozio has helped service providers succeed with digital marketing strategies built on real data. As a 2024 Inc. 5000 honoree and Google Partner, we bring proven know-how to the new world of AI search.

Our team brings over a century of combined experience to the table with modern GEO techniques. We use over 17 data tools to make sure every decision comes from real insights, not hunches.

We start every relationship with a free consultation to check your current AI visibility and spot quick wins. This includes:

  • Sample AI visibility check across major platforms
  • Snapshot of where competitors beat you
  • Top recommendations for biggest impact
  • Custom proposal that fits your business goals

What Sets Us Apart

  • No contracts – Partnership based on results with flexible terms
  • U.S.-based team – All work done from our Long Island, NY, headquarters
  • 550+ clients served – From local service businesses to multi-location enterprises
  • Data-driven approach – Every move backed by measurable insights

Schedule your GEO consultation to find out how AI platforms currently see your business and where you can improve. We’ll show you specific examples of missed opportunities and give you actionable tips you can use whether you work with us or not.

Contact us at 855-504-6946 or visit Hozio.com to fill out our assessment form and start understanding your AI search presence.

Based in Holbrook, New York, Hozio helps businesses across the country grow their online presence through SEO, social media marketing, and paid ads that actually bring in customers.

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