- Written by Hozio
- September 13, 2023
- 5 Minute Read
Different digital marketing services are meant for different business goals.
So when trying to find your best fit, begin by asking yourself: “What key challenge, when addressed, would solve multiple other issues?”
As you read this short guide, you’ll discover 5 powerful digital marketing solutions crafted for common core needs.
The best part? You can combine them to tackle multiple goals at once.
The Ultimate Guide to Choosing the Right Digital Marketing Service
1. SEO (Search Engine Optimization)
Picture SEO as the magnet that pulls potential clients to your website. It’s not just about search engines but making sure clients find you when they need your services.
Benefits:
- Helps your company appear higher in search results.
- Increases the amount of people visiting your website.
- Turns you into a convenient first choice in your region.
Use Cases:
- You and your team are ready for a consistent surge in work.
- You want to boost credibility as a trusted service provider.
- Competitors currently show up before you in search results.
Monthly Budget:
- $1,000 - $10,000
2. GMB (Google My Business) Optimization
GMB is your online business card. An optimized Google Business Profile ensures locals see you first on Google Maps, know what you offer, and trust you with raving reviews.
Benefits:
- Allows you to reach local buyers miles away from your headquarters.
- Makes it easier for people to find and call you.
- Improves your online reputation, making you a trustworthy source.
Use Cases:
- You have a Google Business Profile that doesn't generate sales.
- You want to become a popular choice on Google Maps.
- You have multiple locations and want both to grow together.
Monthly Budget:
- $1,000 - $6,000
3. Google PPC (Pay-Per-Click)
Google Ads are like billboards on a digital highway. It ensures your services grab attention when locals are searching.
Benefits:
- You'll gain instant leads (within days).
- You decide when your ads run, giving you control over your budget.
- You can target people based on location, services you want to promote, time of day, and much more.
Use Cases:
- You're pairing a long-term strategy with instant lead generation.
- You want to promote a new or trending service.
- You're in a position where you need customers now.
Monthly Budget:
- $1,000 - $10,000
Looking for ways to improve your customer growth?
4. Web Design and Development
Your website isn’t an online brochure – it’s your best salesman. A crisp and inviting design means visitors are more likely to trust and engage with your services.
Benefits:
- You turn more of your online traffic into customers.
- All marketing that leads to your website generates a higher ROI.
- You attract your tribe, AKA the people who you truly love working with.
Use Cases:
- Your current website is experiencing performance or technical issues.
- You current website doesn't truly reflect your company and value.
- You don't have a website and you're ready to grow an online presence.
Budget:
- $3,000 - $8,000 one-time fee
- $50 - $300 per month for ongoing maintenance
5. Social Media Management
Social media is the town square where locals chat. Join in, engage, and make your services the talk of the town.
Benefits:
- You build a loyal community, following you along your journey.
- Organic or paid, you turn likes and comments into customers.
- You gain trust and authority from your audience.
Use Cases:
- You want to improve your online reputation.
- Current social media efforts aren't translating into sales.
- You want to take advantage of deals, discounts, or holiday specials.
Monthly Budget:
- $1,000 - $10,000
Business Goals Decide Your Match
Armed with this info, choosing the best digital tool becomes simpler. Match your goals to the right service, and watch your service business flourish in the online realm.
