Apex Air Duct Cleaning Averages 620+ Phone Calls a Month

Apex’s CEO, Tom Asciolla, had a straightforward goal: more leads.

And although his industry expertise set him apart, past digital marketing efforts didn’t hit the mark. So it’s clear why Tom was skeptical when he was approached by yet another “Google Guy” – especially after hearing about a 3-6 month wait for noticeable growth.

However, our transparent, no-contract approach sparked his curiosity.

A Google Maps scan, showing that Apex ranked in the 20th position or higher on Google (the higher your position, the worse).

Google Analytics data from the start of Apex’s journey with Hozio. They were averaging 460 website visitors a quarter.

Tom was clear about what he wanted for Apex Air Duct Cleaning:

Increase lead flow so more crews had consistent work.

Boost revenue so he could invest in high-quality trucks.

Enhance their online visibility to make sales easier.

After Tom shared his challenges and goals, it became clear that he needed a multi-service approach: long-term growth via SEO and GMB optimization, and instant lead generation with Google PPC ads.

Localized SEO:

Starting locally was crucial. We needed to zero in on niche-based keywords, helping Apex take advantage of specific searches in their area.

But that wasn’t the master plan. We knew that once momentum built, we needed to expand into more competitive keywords as well as more nearby counties. Because like investing, SEO can deliver compounded return.

In other words, show Google you’re legit – and it’ll be far easier to start showing up for more competitive (but valuable) searches.

GMB Optimization:

Their Google Business Profile had a decent track record even before we met. Tom knew the importance of online reputation, so he incentivized his clients to leave positive reviews if they felt they had a great experience.

But here’s the thing: walk a mile away from Apex’s headquarters in Dayton, NJ and they were completely off the map. Nowhere to be found.

We needed to optimize their Google Business Profile listing so that they showed up in a larger local area, AND they appeared first on Google Maps.

Google Ads Campaign:

Tom’s immediate needs couldn’t be ignored. So, we built an aggressive Google Ads campaign designed to pull in leads fast.

But before setting his ads live, we had to ensure Tom’s website was best suited for converting visitors into leads… because you can’t just send traffic to any webpage – they need to land on a conversion-centered Google Ads landing page in order to take desired action.

When we chart Apex’s journey, the difference is night and day. A more in-depth look reveals:

Apex’s call log, collecting a staggering 13,081 phone calls in their first 2 years with Hozio.

A Google Maps scan, showing that Tom’s Google Business Profile ranks either #1 or #2 in an 11 mile radius.

Apex’s Google Analytics data, going from 460 website visitors in their first 3 months, to 2,000+ website visitors in the past 3 months.

And the cherry on top? They dominate big players like Yelp and Angi for valuable searches.

But that’s the short story. Here’s some more details:

It took about 5 months for Apex to start ranking well for local searches. And during that time, Tom called our office religiously! “Uh guys, what the hell is taking so long?”

But once his rankings started to improve, his online presence took off. Apex began showing up #1 for incredibly valuable keywords like “chimney sweep near me”, and “Dayton, NJ air duct cleaning” in both Google Search and Google Maps.

And while all of this was happening, their Google Ads campaign was keeping him and his team busy.

Fun fact: While Google Ads are great for generating leads, website traffic is expected to soar. And when Google sees this traffic interacting with your site positively, they deem you useful – improving your organic performance.

About Apex Air Duct Cleaning:

Apex Air Duct Cleaning & Chimney has stood out in the industry for over 30 years. Located in New Jersey, they offer everything from chimney sweeping to repairs and inspections.

They emphasize safety, highlighting the risks of clogged vents and the necessity of regular maintenance.

Industry:

Chimney and Air Duct Cleaning

Location:

Middlesex County, NJ

Services Delivered:

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