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Top 4 Facebook Marketing Trends

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Hozio, a boutique Long Island Internet Marketing firm, specializes in helping businesses succeed. Their list of satisfied clients includes Fortune 500 companies and small local businesses. Whether you’re looking to build your brand or expand your reach, you can count on the experts at Hozio to establish your presence on the Web and take your success to the next level.

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Social media marketing is just one of the areas that Hozio specializes in. Of all the social media channels you can use for marketing, Facebook is the most powerful. With nearly 1.8 billion active users (yes, that’s Billion, with a B!), Facebook marketing has the potential to do some pretty incredible things for your business.

Facebook isn’t just for entertainment and catching up with old friends; consumers use this social site as a way to find out information about the products and services they are interested in. Countless businesses have realized they can reach a huge audience through Facebook. With so many people using this social media site on a regular basis, it provides companies of all sizes and across all industries with the ability to reach a huge audience.

With so many businesses marketing on Facebook, if you want to outshine the competition, you want to make sure you are appealing to your target audience. With that said, here’s a look at five trends in Facebook marketing that are sure to make you stand out.

Share Videos

Videos have a vital component in Facebook advertising. An estimated 500 million people watch approximately 100 million hours of videos on the Internet every single day. With the popularity of videos, Facebook now offers a live video feature. Through this feature, business owners and consumers can interact with each other in real-time. As you can imagine, this offers tremendous opportunity for building brand awareness, establishing authority, and attracting customers.

While posting live videos will certainly encourage more engagement with your targeted audience, if you want to make the most of it, make sure you caption them. A lot of users scroll through their news feed with the volume muted. By captioning your videos, you can ensure your audience is acquiring the information you’re presenting.

 

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Don’t Forget GIFs!

Today’s digital-savvy consumers are impatient. They want to get their information as quickly as possible. That means if your content isn’t compelling, there’s a good chance that your audience is going to scroll right past your posts.

GIFs are a great way to capture attention. These short, animated videos that repeat over and over again are extremely engaging. They also allow consumers to digest and retain information faster and easier.

GIFs can elicit emotion and strengthening connections with your audience. To ensure you are getting the most out of them, post GIFs that are highly relatable and will appeal to consumers.

Cover Videos are Trending, Too!

To bring your Facebook page, consider replacing your cover photo with a cover video.
There are several benefits to using a cover video for your Facebook business page. Some of these reasons why you should consider using a cover video include:

  • To put products into action. If you sell physical products, you can explain their features, benefits, or how they are used with your cover video.
  • To introduce your staff. Consumers like to “know” the companies they are chosen to do business with. Use a cover video to introduce your team and let your audience that there are people behind your business. You’ll make your company a lot more relatable.
  • To give tours of your establishment. If your business is a place that consumers would visit, such as a winery, a hotel, or a restaurant, a cover video is a great way to let them see what your facility is like. When consumers can visualize the experience you offer, they will be more inclined to stop by.

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Include a Call to Action

Facebook now offers a “call to action” feature for business pages, and you should definitely take advantage of it.

The call to action will be displayed at the bottom right-hand corner of your cover photo or video. With this feature, consumers won’t have to search for your contact information; instead, all they have to do is click on your call to action. You’ll save them time (which is a definite plus), encourage them to contact you, and foster more connections.

By incorporating these trends, you can boost the success of your Facebook marketing efforts. If you need assistance with social media marketing – on Facebook or any other social media channel – contact the experts at Hozio!

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