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Yes, social media can be really fun with the endless memes and gifs that they entertain us with daily. Social media is also a dynamic tool to help boost your SEO. Taking the time to figure out which social media platforms are most effective for you can not only boost your organic growth, but it can attract the right attention to you and your website. A Long Island digital marketing company can help you save a ton of time when looking to build your brand on social media.
Promoting your content
Social media allows you to not only get creative with how you share your content but also how many different platforms you can use to share it. By using print, photo, audio, and video, you are able to drive traffic back to the main content on your website. Having access to different social media channels, you are able to use them to not only further push your content, but also market your work as well. One of the best ways to drive traffic back to your site is to take the highest producing pieces of content that you have on your website and create more content tailored for your social media audience.
Local Engagement
Using social media, you can collaborate with local brands and companies and cross-promote. If you have a company or blog, use your local surroundings, and geotag your location for people to find you easier. Hosting local events in neighborhood-specific locations will help you meet potential clients or viewers (depending on what your website is about), and expand your network. Using the blog on your website, create content that is locally relevant. Of course, record this engagement and add it to your social media channels.
Link Building
Using social media can help your audience find you easier, and have people with much larger followings; also known as influencers link your website to theirs which can be an instant boost to your followership and eventually lead to sales. It can help you get the momentum you need to reach more followers and grow your audience. Using social media is also useful because it attracts more external websites to yours. That’ll give your website more diversity which google will take note of; it’s a point in your direction. Keep in mind the quality of your content needs to be top-notch or else it will not seem competitive to other similar sites. It’ll make you seem sketchy and untrustworthy. High-quality content can make or break your ability to grow your audience.
Brand awareness
The best thing that social media does for your brand gives you direct access to your ideal audience. You are able to tailor your content however you want to communicate with whomever you want. By consistently producing content and engaging and interacting with your audience, you will slowly start building a following. More eyes will become attracted to you and your website. Using platforms such as Buffer, Hootsuite, or sprout social, you are able to schedule and plan the rollout of your content. That saves you a ton of time in your day-to-day activities. Taking a few hours a week to fully plan your future content keeps you from stopping multiple times a day to post.
If you’re using social media, did you remember to add icons to your website? If you haven’t, how do you expect more people to find you? If people like your content and want more, you want to make sure that they can easily find ways to engage with you. Keep in mind also that it’s easy to tag a person on a social media site than it is to share a whole website. Not adding your social media icons can lower your viewership simply because of inconvenience.
Overall, using social media increases your engagement, which can help you sharpen your brand faster, and lead to more sales and a larger audience. More than anything, it costs a little time to figure out which platform works best for you. A Long Island digital marketing company can help you come up with the right content, which will help you attract your ideal audience.
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