We offer customized digital marketing solutions for all industries. Our expert PPC team works on the cutting-edge of paid ad practices.
Get Your Website Found By Google
We are confident we will fire up your ROI (return on investment) when you invest in a PPC (pay-per-click) campaign for your business. PPC is the fastest route to page one of Google’s search results. Expensive Pennysaver or magazine ads virtually render zero results while depleting your marketing budget. With a PPC ad campaign, you get to choose your target audience, geographical location and you can set the monthly budget. The best part is that PPC ads are delivered to those who are already looking for your products and services and there are no limits to how many keywords you can use.
PPC works. It’s that simple. However, if your PPC campaign is not set up properly, it can have a negative effect on your marketing budget.
Here’s how we make Pay-Per-Click work for you.
We always have your overall ROI as first priority. Running a pay per click campaign should be used as a supplement to your organic SEO efforts. PPC can be used to generate customer leads during non-peak business times. We have had much success for our clients by integrating pay per click with search engine optimization (SEO) as a marketing strategy. We are completely transparent in your Google PPC campaign. At Hozio, we simply charge a management fee. What this means is We do not mark-up what Google charges in your PPC ad and you have full access to your actual Google PPC account. You can see spending and changes in real time.
Best of all, there’s no contract!
What is NYC Pay-Per-Click?
Pay-per-click (PPC) is an online marketing model that involves advertisers (business owners, like you) running ads and paying a fee each time a user clicks on those ads. While there are different kinds of PPC ads, paid per search ads are among the most common. They’re ads that appear when someone searches for something – particularly when they are doing commercial searches (something that they are looking to buy) – on search engines, such as Google or Bing, and the search engines display ads that are relevant to the keywords that the user searched.
Searches could range from certain types of products, such as “birthday gifts for moms” to local services, like “plumber near me” or “dentist in my area”. These types of searches would trigger the PPC ads and the advertisements that are associated with them would be displayed on the top, bottom, or side of the search engine results page (SERP). To further clarify, if you own a shoe store in New York City and you were using a New York PPC ad campaign that involved the keywords “shoe stores NYC”, your ads could be triggered whenever internet users searched for these particular keywords and your ads could be displayed along with the user’s organic search results.
How Does New York PPC Advertising Work?
Because you pay for every click your ads receive, it’s important that you only bid on the keywords that are most relevant to your business so that you can ensure the best return-on-investment for your advertising budget.
The Top New York PPC Platforms
As mentioned, there are several types of PPC ad platforms; however, there are two platforms that stand ahead of the rest: Google Ads (formerly Google Adwords) and Bing Ads. The former is the largest pay-per-click platform, as it holds around 73% of the search advertising share. Google Ads are aimed toward the broad spectrum of internet users, ranging from teens to older audiences; you can select the age range of the demographic you want to target. The latter PPC platform, Bing Ads (owned by Microsoft), has three search engines, including, of course, Bing, as well as Yahoo, and AOL, so when you advertise your business on one platform, your ads can be seen on all three. Bing searchers make up more than 34% of the global search engine market share. Furthermore, Bing Ads reach around 63 million internet users that Google Ads don’t reach, and ads on the platform tend to reach an older audience, with about 40% of Bing Network users falling between the ages of 35 and 54. Plus, around one-third of the users on this network earns an annual household income of more than $100,000 and nearly half have an annual household income of at least $75,000.
The point? By utilizing Google Ads and Bing Ads for your pay-per-click marketing efforts, you can reach the largest audience possible, and expanding your reach will allow you to achieve significantly greater results than you would if you were to focus on a single ad platform.
How New York City Pay-Per-Click Advertising Can Benefit Your Business
Why should you consider using NYC PPC marketing for your business? Here are just a few of the benefits that this type of advertising can provide.
While organic traffic is vital for long-term marketing, it can take a long time to see the impact. With NYC PPC advertising, however, you can start seeing results in as little as one day; especially with the help of an experienced Google and Bing Ads management professional.
You Control the Cost
When you use pay-per-click advertising for your New York City business, you’ll always have a direct connection to your budget and can change it as needed. For example, if you set a minimal budget and find that it isn’t having the impact that you want, you can increase it whenever you want. Or, if you set your budget too high and it isn’t generating as many leads as you hoped it would, you can decrease it at any time. You can put a limit on how much you spend on a daily, weekly, or monthly basis, too.
With other forms of marketing, you have to pay a set price. With a banner ad, for example, you’d still have to pay the same price, even if it isn’t effective. With an NYC pay-per-click ad, on the other hand, you only have to pay a fee when someone clicks on your ad. This pay-per-click method of charging is really quite cost-effective. Add to that the fact that you control your budget and New York PPC works out to be one of the most affordable forms of advertising.
You’ll See More Conversions
With an effective Google and Bing Ads management strategy, you can control who will see your advertisements and when those ads will be seen. As such, you can target your ideal audience at the precise moment that they are ready to complete a purchase. In other words, a well-designed NYC Google and Bing Ads management approach can translate to more conversions.
Expand the Success of Your Business with a Leading New York City Pay-Per-Click Management Company
Effective NYC PPC requires proper development and implementation. To take full advantage of the benefits that pay-per-click marketing can offer, get in touch with Hozio. As a leading SEO company, we specialize in NYC Google Ads management and Bing Ads management. Our team of experts will develop, apply, and manage a highly effective pay-per-click marketing campaign that will drive instant results and boost the success of your business. To learn more about our New York City PPC marketing management services, reach out to us today! We’ll be glad to answer all of your questions and show you how we can grow your success.