- Written by Hozio
- September 7, 2023
- 9 Minute Read
Did you know that the average Facebook user spends at least 20 minutes per day looking at pictures and videos?
That’s internet real estate your business should invest in. We know how to get your social media pages to be the “best one on the block” and turn it into a real working referral tool.
At Hozio, we don’t think like other social media and SEO companies. We will not approach internet marketing and social media marketing with cookie-cutter strategies because they don’t work.
We put the gimmicks aside and get you real results. With the combination of Search Engine Optimization, Google PPC and social media marketing, you will have a fully functioning and profitable online marketing strategy.
Looking for ways to improve your customer growth?
The Benefits of Social Media Advertising for Your Long Island Business
More than 3.96 billion people use social media; that’s about 51% of the world’s population and more than 83% of all internet users.
The vast majority of users interact with their accounts every single day, with the average person spending approximately 3 hours scrolling, sharing, liking, and commenting. Those are some pretty impressive numbers, and business owners have certainly taken notice and are now using social media as a marketing tool.
In fact, social media management and advertising has become one of the most popular marketing tools amongst companies of all shapes and sizes and across all industries.
With so many people using platforms like Facebook, Twitter, and Instagram on a regular basis, if you own and operate a business in Nassau or Suffolk County and you aren’t taking advantage of social media marketing (SMM), you are doing yourself a huge disservice.
Here’s a look at some of the most notable benefits that Long Island social media marketing provides.
It Expands Your Reach
As you can see from the numbers above, the use of social media is growing at a rapid pace and it doesn’t seem like it will be slowing down any time soon.
In fact, between July 2019 and July 2020, there were 376 million new social media accounts, or a 10.5% increase over a single year. Not only has the number of users increased but so has the amount of time that people interact with their social accounts.
In 2019, it was estimated that the average person was active on their social channels for more than 2 hours a day, and in 2020, it’s up to 3 hours a day. With so many people scrolling through their feeds and sharing, reacting to, and commenting on posts, imagine how many people you could reach?
Not only would you be able to connect with your existing customers, but you could also reach a large audience of potential new clients, too. In other words, using SMM for your Long Island business can help you amass a much larger customer base.
It Builds Connections
Establishing a presence on social platforms is a great way to interact with your target audience and connect with them on a personal level.
With Long Island social media marketing, you’ll have the opportunity to share the story of your business with your followers, let them learn about the people who power your company, and quite simply, bring your business to life and allow your customers to get to know you and your team on a more personal level.
Social media also allows you to get to know your clients, as they can share what they like and dislike about the products and services you offer; they can even make suggestions for improvements or ideas for future products and services that they might find beneficial, too!
It Establishes Your Authority
Social media advertising can also help to establish your authority. Today’s consumers are a lot more skeptical. New businesses pop up on a constant basis, and unfortunately, some of them aren’t trustworthy.
As such, people want to shop with companies that they’re familiar with and feel comfortable with. Social media can help to build your authority and improve the credibility of your business.
The more active your profiles are – the more followers you have, the more people interact with your account, and the more your posts are shared – the more credible and reliable your business will be. In other words, Long Island social media marketing can help to establish your company as a trusted authority in your industry.
It Improves Your Search Engine Rankings
Search engines take several factors into consideration when they’re determining website rankings, and social signals carry a lot of weight. With SMM, you can build and maintain your presence on social media outlets.
When you share information that’s relevant to your business and your clients, it’s more likely that your followers will interact with your content, and the more people are interacting with your social profiles, the more beneficial your website will be considered by the search engines.
If you optimize your posts with relevant keywords, you could see a significant increase in the position of your company’s website on the search engine results pages (SERPs).y.
It Improves Customer Service
Consumers want to bring their business to companies that they know they can rely on to meet their needs. If they have an issue, they want to be assured that the company they purchased a product or service from will address those issues and make every effort to correct it.
With social media marketing, not only can you improve customer service for your existing clients, but you can also show potential clients that meeting the needs of your clients is a top priority.
For example, if a consumer isn’t satisfied with a purchase they made with you, they can head to your social profiles, post on your page, and you can address their concerns by letting them know what you can do to correct the problem
It Increases Traffic to Your Website
Sharing informative posts, images of the products that you offer, or pictures of the services that you provide on your social media accounts that link back to your website is an excellent way to increase your traffic.
For instance, you could post a visually appealing picture of a product that you’ve recently launched with an attention-grabbing headline, and when users click on the post, they could be directed right to your website.
Add to that the fact that SMM can effectively increase your search engine ranking and you could see a substantial increase in the traffic to your site.
It Improves Your Conversion Rate
Long Island social media advertising can help increase your conversion rate, too. Since it helps to boost your authority, increases your visibility, enhances your customer service, brings your business to life, and improves your search engine rankings and the amount of traffic your website receives, you could see a marked increase in your conversion rate.
Existing customers may become repeat customers, and prospective clients could become paying clients. More conversions translates to more success, and achieving as much success as possible is the goal of every business owner.
Need Help with Social Media Advertising for Your Long Island Business?
If you want to take advantage of all of the benefits that SMM can provide, get in touch Hozio! As a leading Long Island social media marketing agency, we can develop, implement, and maintain a highly effective social media advertising campaign that will drive the success of your business.
As a busy business owner, you have a lot on your plate, and trying to find time to post on Facebook, share tweets on Twitter, and upload images to Instagram can seem impossible. With Hozio, you won’t have to worry about adding something else into the mix. Let our team of experts manage your social media marketing so that you can manage other aspects of your business.
For more information and to find out how we can take your business to the next level, give us a call today to learn what our proven SMM services can do for you.
The team at Hozio is looking forward to hearing from you and developing and managing a social media advertising campaign that will be customized to meet the specific needs of your Long Island company.
