- Written by Hozio
- September 7, 2023
- 13 Minute Read
We offer customized digital marketing solutions for all industries. Our expert PPC team works on the cutting-edge of paid ad practices.
Get Your Website Found By Google
We are confident we will fire up your ROI (return on investment) when you invest in a PPC (pay-per-click) campaign for your business. PPC is the fastest route to page one of Google’s search results. Expensive Pennysaver or magazine ads virtually render zero results while depleting your marketing budget. With a PPC ad campaign, you get to choose your target audience, geographical location and you can set the monthly budget. The best part is that PPC ads are delivered to those who are already looking for your products and services and there are no limits to how many keywords you can use.
Google PPC management works. It’s that simple. However, if your PPC campaign is not set up properly, it can have a negative effect on your marketing budget.
Here’s how we make Pay-Per-Click work for you.
We always have your overall ROI as first priority. Running a pay per click campaign should be used as a supplement to your organic SEO efforts. PPC can be used to generate customer leads during non-peak business times. We have had much success for our clients by integrating pay per click with search engine optimization (SEO) as a marketing strategy. We are completely transparent in your Google PPC campaign. At Hozio, we simply charge a management fee. What this means is We do not mark-up what Google charges in your PPC ad and you have full access to your actual Google PPC account. You can see spending and changes in real time.
Best of all, there’s no contract!
Looking for ways to improve your customer growth?
What is Pay-Per-Click Advertising?
Pay-per-click (PPC) is a form of marketing that aims to direct traffic from the search engines to their websites and drive more conversions for their businesses. Whether you’ve recently launched a new website and you’re looking for a way to generate traffic and drive sales or you’re looking for a way to expand your online presence and boost your success, pay-per-click advertising could be the solution you’re looking for.
PPC has been proven to be an effective marketing tool, as it allows business owners to reach both existing and prospective customers. With this model, you run ads on search engine platforms, such as Google and Bing, and you pay a fee each time someone clicks on those ads. Search for something online and you’ll see advertisements on the top and bottom of your search engine results page (SERP). These are pay-per-click ads, and they’re displayed when the search engine you’re using determines that whatever it is you’re searching has a commercial intent. In other words, when you’re looking for a product or service to purchase, PPC ads will be displayed along with your organic search results.
Business owners use PPC advertising to direct traffic, inquiries, or sales from the audience they aim to target. Search engines like Google and Bing are the primary method that consumers use when they’re looking for companies that offer the products and services they desire. With PPC advertising, you can successfully place your business in front of those who are searching for the goods and services you provide with a detailed level of targeting that you just can’t achieve with other forms of advertising. For example, if you’re a dentist, a lawyer, or a restaurant owner on Long Island, with Long Island pay-per-click marketing, you can easily target people in this particular geographic location who are looking for the services and products that businesses like yours provide.
When done properly, pay-per-click marketing gives you the opportunity to reach your target audience at the precise time that they’re looking to make a purchase from businesses like yours. It also allows you to gain valuable insights that will help you enhance the efficiency of your marketing channel in the long run.
How Does Pay-Per-Click Marketing Work?
PPC covers several different advertising platforms, the most common of which are Google Ads and Bing Ads. Each pay-per-click platform comprises different types of ad formats, such as search, display, video, shopping, and even Gmail ads. Businesses that are launching their first PPC marketing campaign usually get started with Google Ads. That’s because Google is the most popular search engine, and as such, it has the largest search advertising market share. In other words, Google Ads reaches the largest audience; plus, it offers several different ways to establish and run pay-per-click marketing campaigns, so business owners will have access to options that will allow them to meet their specific objectives.
No matter the platform or the type of ad format that is used, Long Island PPC works pretty much the same way, and it’s relatively simple. A basic overview of the process involves:
- Creating an account with the platform that you want to advertise on
- Generating ads that target the audience you want to reach by including keywords that pertain to the products, services, geographic location, etc., that you want to trigger
- Setting a budget; the maximum amount that you would be willing to pay for every click your ads receive
Once you’ve completed these steps, your PPC ads will be entered into an ad auction along with other advertisers that are attempting to bid on the same keywords that you want to target. The auction will determine the order that your pay-per-click ads will appear with organic search engine results on the SERPs of those who search for those keywords. Whenever someone clicks on your PPC ad, you pay the platform the agreed-upon fee.
What are the Benefits of PPC for Long Island Businesses?
Pay-per-click advertising offers several advantages. Here’s a look at some of the benefits that this type of marketing offers Long Island business owners.
Instant Results
While search engine optimization (SEO) is one of the most vital elements of successful internet marketing, as it drives organic search results over a long period of time, it can take a while to see the results. With PPC, on the other hand, you can see results almost instantly. In fact, if you hire a reputable Long Island PPC agency, you could see first page results for the keywords you’re targeting in just one day! If you’ve just launched your first website or you want to improve the impact of an existing website, instant results can do wonders for your success.
Improved Visibility and Better Brand Recognition
When your PPC ads appear on the top positions of an ad platform, your website – and your business – will be much more visible. You’ll be able to get your name out in front of your targeted audience, and increased visibility leads to more brand recognition; two elements that are vital for your business.
Increased Traffic
More visibility and increased brand recognition will drive more traffic to your website. When your target audience sees your ads and equates the products and services that they’re looking for with your Long Island business, traffic to your website is bound to increase.
More Conversions
Unlike other forms of advertising, with PPC marketing, you can control who will see your ads and when they will see them. With this type of control, you can reach your target audience at the exact moment that they’re ready to purchase a product or service that you offer. Add to that the fact that recognition of your brand and traffic to your site will increase and with PPC marketing, you’ll enjoy more conversions, which will have a positive impact on your bottom line.
Cost-Effective
No matter the size of your business, keeping your budget under control is vital. Compared to other forms of marketing, PPC ads will give you the most bang for your buck. That’s because you only have to pay a fee when users click on your ads, so you won’t end up spending money on something that isn’t getting results. Plus, you can set the maximum amount that you want to pay for your marketing efforts and set limits, which, if managed properly, makes pay-per-click advertising an affordable way to spread the word about your Long Island business.
It’s Easy to Measure and Track
It can be hard to measure and track the results of other types of advertising; for example, it can be hard to determine the impact of banner ads. With pay-per-click marketing, you can keep tabs on your ads, track their conversions, and see your lead and order values. You’ll also be able to see the return on investment of your account, as well as particular ad groups and even specific keywords. You can then use the data and insights in order to fine-tune the effectiveness and the performance of your marketing campaign and improve the return on your investment.
Looking for a Reputable Long Island PPC Agency?
Given all of the above-mentioned benefits, it’s easy to see why pay-per-click advertising is one of the most popular and effective marketing strategies. If you really want to see the full benefits that this type of advertising can provide for your business, get in touch with Hozio. As a leading Long Island PPC agency, we have successfully helped countless businesses across Nassau and Suffolk Counties achieve the success that they desire and deserve, and we can do the same for you! We’re looking forward to helping your business grow one click at a time.
