How Does Blogging Enhance Search Engine Rankings?
The tricks and trades of the SEO world change all the time. That’s no secret. It seems that Google provides new rules all the time, so it can be difficult to keep on top of your search engine rankings game. It often feels like there isn’t much consistency in the land of search engines, so it can get a bit confusing out there. But are there any mainstays of SEO practices? The good news is, yes! In fact, you’re looking at it right now. You guessed it, blogs. Blogging remains one of the strongest SEO tools available. But why? In the following article, the team of content writers at Hozio have compiled some of the top reasons why and how blogging will help you to improve your website’s search engine rankings.
Back to Backlinking
Let’s be honest, when it comes to blogging for SEO, some of the available techniques are bound to raise an eyebrow or two. This can certainly be said for the strategy of backlinking. However, if done with integrity, backlinking is often a way to produce relationships with other websites, blogs, and companies. There are some things you may want to keep in mind while linking, and being linked to other sites. Firstly, if you are paying for any links that you are including in your blog, be sure to use the nofollow designation to avoid being penalized. Next, make sure you are only linking up with reputable, and high-quality websites that fit into your blog’s niche. You want to be certain that your links are relevant to what you’re talking about. Quality links from respected websites will definitely improve your search engine rankings, but only if you do it with thought, integrity, and accountability.
Be Our Guest…Blogger!
Some have said recently that the art of guest blogging is a thing of the past. That isn’t always the case. If you have a guest contributing new content on your blog, and they have a certain following, and they are linking up their words with your site, that can only help your rankings. Getting new content from respected and reputable writers will only boost your popularity. In order for this to be effective, however, you should be certain you screen any guest writers on your site. Try following Google’s quality guidelines to be sure you have a strong writer on your hands. If your writer meets all the criteria, and they are based out of a popular company or website, your rankings are bound to increase!
Keep it Green!
How often are the pages of your website changing? Chances are, not too frequently. This is why that, when it comes to your blog page, you are consistently providing fresh, original content to keep your rankings on the upswing. Writing a fresh blog every week with relevant information to your business will make search engines fall in love with your website. Keep on top of your blog to ensure your site is looking, and reading, brand spanking new!
The Key to Keywords
It has been said that keywords aren’t carrying the same weight that they used to. Not only that, but the “strategy” of cramming keywords into your blog just for the sake of including them is liable to get you a penalty from Google. When it comes to including keywords in your blog, your best bet is to use long phrase and unique keywords that will lead searchers to your site. On the other side of that coin, make sure that you aren’t using keywords that no one would ever think to use either. Think of using long-tail keywords and phrases that people would use when they are utilizing a search engine. Above all, think about how your content is answering potential questions. If your blog has relevant information, keyword cramming won’t really matter much. The popularity, therefore search engine rankings, of your blog will bring more readers by word of mouth, and relevance to your niche.
A Picture is Worth a Thousand Hits
Including pics and other images in your blog is another effective way for search engines to notice you. Naming them in accordance to search terms and keywords, and doing the same in the alt-text section, will provide even more direction for your search engines. Not only that, but images in your blog will enhance its attractiveness, and draw readers in. It’s a visual age, and the combination of your words to effective pictures are a great way to boost your rankings.
Be a Social Butterfly
Just like in linking, your search engine results will also flourish if you connect your blogs to the top social media sites. Link to your Facebook, Twitter, and Instagram accounts to boost rankings and popularity. Don’t forget to use your keywords in your titles and meta descriptions!
The writing team here at Hozio prides itself on creating fresh, compelling content to our clients via effective blogging. It’s our number one goal to get your company the recognition, and rankings, that it deserves. Make sure you follow these guidelines in your blogging to boost your SEO results to that number one page!