The world of business may be ever-changing, but in the 21st century, there’s one thing that’s constant: Search Engine Optimization (SEO).
As more and more consumers rely on the Internet to find the products and services they’re looking for, having an online presence is essential for the success of any business. It’s not just for big international businesses either; in fact, SEO is just as important – if not more so – for small, local business owners. But why? Here’s a look at six reasons why every business needs to invest in search engine optimization.
It Makes Your Business More Visible
SEO is like a billboard for the Internet. It makes your business more visible by putting it in front of the people who are searching for the products and services that you offer. With an effective SEO strategy, whenever your targeted audience looks online to search for something that you offer, they’ll find your company in the search engine results. The more successful your SEO strategy is, the higher your business will rank on search engines like Google, Yahoo, and Bing. The higher your site ranks, the bigger your online billboard will be, and the more attention your business is going to get.
A High Search Engine Ranking Makes Your Company More Credible
Most Internet users – as many as 80%, according to several studies – ignore paid advertisements (the ads that are displayed at the top, bottom, and side of the search engine results pages) and only look at the organic results their searches have generated. If your site employs a well-organized SEO strategy, the higher your organic search results will be. Consumers tend to trust the websites – and thus the businesses – that are found within the first spots of their searches. Furthermore, a properly optimized site is full of relevant content that your targeted audience can actually benefit from, which further boosts your credibility. Consumers want to shop with companies they feel they can trust, and a high ranking site (thanks to SEO) can definitely make your business more trustworthy.
SEO Increases Your Traffic
The more visible and credible your business is, the more traffic your website is going to garner. The majority of Google users are more likely to click on the first few sites that they find in their organic search results; in fact, 18% click on the top-ranking site, 10% click on the site in the second position, and 7% click on the third. If your business ranks in one of the top positions, you’re going to see a big boost in your traffic.
Proper Optimization Creates a Better Experience
There’s more to SEO than keywords; the experience users have with your site is just as important.
Search engines want to provide their users with sites that offer the best experience possible; sites that load quickly, are well-designed, and are easy to navigate. Effective SEO strategies focus on all of these aspects, making your site more user-friendly, which, consequently, further enhances your credibility by making your website more useful and easier to engage with.
Optimization Leads to More Conversions
The higher your ranking, the more credible your business is, and the easier your site is to use, the better your conversions will be. Plus, a well-devised SEO strategy can direct your targeted audience through your sales funnel. It leads users to landing pages and leads to more purchases and more profit for your business.
Search Engine Optimization May Be More Affordable than Other Strategies
SEO isn’t free, but it may be more affordable than search engine marketing strategies. It also offers a better return on investment than other marketing tactics. Why? – Because it provides longer lasting results. While search engine marketing may offer more immediate results, you have to continuously invest in order to maintain those results. When you consider the effects on your bottom line, SEO is more affordable.
Your Competition is Using SEO
Want to stand ahead of your competition? Then you need to use SEO. Your competitors are trying to get as much attention as you are, and they’re optimizing their sites to get it. Getting to one of the top spots on the search engine results pages (SERPs) is hard to do without SEO, and since your competitors are using SEO strategies, they’re more likely to achieve a higher ranking than you if your site isn’t optimized. To put it simply: if you want to stand ahead of the crowd, SEO is an absolute must.
It’s Here to Stay
The Internet isn’t going anywhere; in fact, every day, more consumers are relying on the Internet to find what they need. While other marketing strategies, like TV, radio, and print ads may be effective, in today’s search engine-driven society, they aren’t as effective a high search engine ranking. As long as people are using the Internet, you’re site has to be optimized in order to hold onto a top position and remain visible on the World Wide Web
Achieve Top Results with a Reputable Long Island SEO Company
If you want your business to be as successful as possible, there’s no way around it; you need to invest in search engine optimization. To get the best results possible, contact the experts: Hozio. As a leading Long Island SEO firm, they’re team will get the results you are looking for and improve the success of your business.