Social media has changed the way the world communicates. It unites people from the farthest corners of the globe, making society more connected than ever before. How many people have you connected with that you lost contact with long ago or even know if it weren’t for social media?
Social platforms aren’t only keeping average people connected; they’re connecting business owners with customers. No matter what industry you’re in, if you’re a small business owner, you know how steep the competition is. If you want to achieve the success that you desire and deserve, you need to stand out from the crowd. Social media can help you do just that!
If you aren’t taking advantage of social media marketing yet, here’s a look at seven great reasons why you really need to start.
Consumption of social media is growing at a rapid rate, and it doesn’t look like it will slow down anytime soon. According to the latest statistics, more than 3.4 billion people were actively using social media channels at the start of 2019; an increase of 9% from the previous year. It’s also estimated that the average user spends more than 2 hours a day browsing through their feeds.
With so many users, just think about how many potential customers you could reach! Every like, share, and comment is a chance for you to reach even more people, which can help you amass a substantial customer base.
Social media does more than expand your reach; it also builds your authority. Today’s consumers are savvier than ever, and they’re a lot more discerning about the companies they interact with. Shoppers are more inclined to trust business’ that have an active social profile. It shows prospective customers that you’re trustworthy, reliable, reputable; a leading authority in your field.
Social media can bring your business to life and help you and your audience develop more meaningful, lasting relationships. Images of your team and videos of your products in action lets your target audience know that there are real people behind your company. Responding to inquiries, concerns, and comments that your followers post and insightful posts that offer real value proves that you’re dedicated to offering great customer service.
Posting educational content on your Facebook or Twitter profile that links back to your website is a great way to increase your traffic. For example, you could share a link to your latest blog post (with an attention-grabbing headline and eye-catching image, of course) and when your followers click on the link, they’ll instantly be directed to your site.
Once they’re on your site, there’s a good chance that your followers will take a look around to learn more about your company; they may even contact you to schedule a service or buy a few items from your online shop!
Search engines now consider the social signals pretty heavily when they’re determining site rankings. By establishing and maintaining an active presence on social media channels, and by sharing relevant, useful information, your followers will be more inclined to interact with their content. The more people interact with your social media channels, the more valuable search engines will view your site, which can have a positive impact on your rankings.
Interject SEO into your social media posts (use keywords you’re trying to rank for in your titles, tags, descriptions, etc), and you could see a really big difference in your position on the search engine results pages.
Reviews are important for businesses of all sizes, but for small businesses, they’re invaluable. When local shoppers are looking for the products and services that you offer and they find positive reviews posted on your social media site, they’re more likely to trust you. Consumers want to work with companies they can trust, and what says trust better than positive reviews?
Marketing is crucial, but the costs can add up. As a small business owner, staying on-budget is extremely important. If you’re looking for an affordable, effective way to market your business, social media is definitely the way to go. Given how much it can expand your reach, boost your rankings, enhance your relationships and build your authority, advertising on social media offers tremendous value for your dollar.
If you’re a small business owner on Long Island and you want to take advantage of the powerful benefits that social media marketing can offer, contact Hozio. As a leading Long Island SEO agency, our team will develop and manage an effective campaign that can substantially improve the success of your business. To learn more, reach out to us today via our online contact form or reach us 24/7 at firstname.lastname@example.org.