“Content is King” is probably the most overused phrase in the world of SEO. It’s a phrase that has been uttered since the dawn of online marketing, and today, it still holds true. In fact, it’s more important now than ever before.
In an industry that is saturated with websites, blogs, and social media profiles, business owners are vying to reach as many people as they possibly can. What’s the best way to do that? – Content.
Content serves as the backbone of an effective SEO strategy. It’s the most effective way to connect with your existing and prospective customers. It gives business owners the opportunity to connect with their audience, it showcases their expertise, and it highlights their uniqueness. In other words, content gives you the opportunity to stand apart from the crowd (and online, that crowd is pretty immense).
If you want to grow your business and achieve as much success as possible, you absolutely need to have a presence online. However, it’s not enough to just build a website; you have to build a marketing strategy that focuses on SEO. At first, it might seem like an easy task. You write a few pages on your site or write a couple of blog posts and you’re done. However, in reality, creating content is a lot more involved than that; especially creating content that will build your online presence and garner the results you are looking for.
Of all the aspects associated with your SEO strategy, content is high on the list of priorities. Here’s a look at five reasons why quality content is so important to your success.
Content is a Part of Everything
Content is a part of every single aspect of online marketing. It influences every part of your internet marketing strategy. For example:
- In email, content encourages greater click-throughs.
- It makes your social media posts more eye-catching and relatable.
- It’s a necessary component for blog posts (a blog is nothing without content)
- It boosts search engine rankings and promotes more conversions.
If you really want to see results, your writing can’t just be so-so; it has to be expertly written and incorporate elements of SEO, such as the natural integration of keywords, eye-catching titles, and compelling descriptions.
It Establishes Trust
In today’s business world, consumers have more options than ever before. That means they’ve also become much more selective. No matter what it is that they are looking for – accounting services, home repair services, or unique apparel – consumers are looking for the most trustworthy company. They want to be assured that their purchases are going to be high-quality and that they will receive exceptional service. They want to ensure that they are making a sound investment. If your content is subpar, chances are that people are also going to believe your business is subpar and not too trustworthy. If your content is well-thought out, engaging, and useful, you’ll build more trust – and more trust equates to more success.
It Builds Links
If you hope to attain organic search visibility, you need content that will help improve link acquisition. Backlinks are so important to SEO. Just a handful of high quality and relevant links can do wonders for your page rankings. There’s only one way to attain great links: exceptional content.
Whether it’s a blog post, an eBook, or an infographic, the quality of the content is what other sites use to determine whether or not they want to link to you. The best sites aren’t going to risk sending the traffic that they have worked so hard to gain over to you by way of a link unless you provide worthwhile, notable, must-read content.
Lowers Your Bounce Rate
One of the goals of online marketing is to have a low bounce rate. If your bounce rate is high, it’s a sign that your content isn’t relevant to your audience or that you aren’t attracting the right audience. And, while Google doesn’t focus solely on your bounce rate when determining your search ranking, it’s safe to say that if users don’t find your content interesting and are quickly bouncing off your site, it’s going to lower your ranking on the search engine.
If the content on your website, blog, or webpage is thoughtfully written, well structured, engaging, and useful, there’s a much greater chance that users will want to stay on your site and read it. This, in turn, translates to a lower bounce rate, which can improve your ranking.
It Helps You Connect with Your Audience
Just like consumers want to do business with a company that they trust, they also want to work with an organization that they can relate to and connect with. When your content is relatable and engaging, you will establish a greater connection with your audience. They will be more likely to turn to you as a trusted source of information, which means that they will keep coming back to you, again and again.
Content that is well-structured, compelling, useful, and sends a clear message will allow you to connect with your audience in a more meaningful way.
High-quality content improves your rankings and boosts your conversions. If you don’t consider yourself a wordsmith, or you just don’t have the time to create high-quality content, you should seriously consider looking for an SEO agency that offers content writing services. Here at Hozio, we can handle all aspects of search engine optimization, including content writing. Reach out to us today to discuss your content needs.