In today’s technology-drive world, online advertising is vital for the success of any business. It’s the most effective way to spread the word about your business and reach your targeted audience. Organic search results are at the heart of a successful marketing strategy; they build the credibility of your business, boost the ranking of your website, and drive more quality traffic to your site. Search engine optimization (SEO) is the foundation of organic search results, but even if you’re employing the best SEO methods, big companies tend to achieve higher rankings than small operations; plus, it can take time to see results.
So, how can you give your small business the competitive edge it needs to beat out your competitors (including large-scale organizations) and boost your overall success? – By adding PPC into your marketing mix.
PPC stands for pay-per-click, a form of online marketing. With this strategy, advertisers (business owners, like you) pay search engines a fee every time an internet user clicks on one of their ads. Basically, PPC is a way to purchase visits to your site, whereas SEO drives organic visits to your website.
With PPC, you bid on specific keywords you are targeting, and your bids enable the placement of ads in links that are sponsored by search engines. Whenever internet users search for the keywords you bid on, those ads are placed on the search engine results pages (SERPs) on top of, below, or alongside the organic search results, where they can be seen.
There are several PPC advertising systems, and Google Ads (previously known as Google AdWords) is, by far, the most popular. As you can probably guess, with Google Ads, your PPC ads will appear on Google, the most widely used search engine in the world; they will also appear on the myriad of other properties that Google owns. Since an estimated 63,000 searches are made on Google every second, it’s easy to see why their PPC system is so popular and offers the potential for substantial results.
So, why should you consider using PPC marketing? Here’s a look at five ways PPC can benefit your small business.
There’s no denying that SEO is one of the most important components of successful online marketing, but it can take a long time to see results. If you want to see instant results, PPC is the way to go. With Google Ads, you can achieve first page results for your targeted keywords in as little as a day! In the world of online advertising, that’s instant.
Even if your Google Ads don’t garner any clicks, they can get you noticed by your targeted audience. Since your Ads will be displayed whenever internet users search for your keywords, the audience you’re trying to reach will be able to see them. The more your ads are seen, the more people are going to associate your business with the products and services they are searching for, and brand recognition can dramatically improve your success.
You can control who will see your Google Ads and when they will see them. This type of control will allow you to target your audience at the exact time they are ready to make a purchase, which can seriously benefit your bottom line.
PPC results are much easier to track and measure than more conventional approaches to advertising. You’ll be able to see exactly how this marketing strategy is working for you and what type of return your investment is offering. You can easily see how many views, clicks, and visits your ads are getting, and determine whether your efforts are paying off. That information can be used to make adjustments to your PPC campaign and improve its effectiveness.
As a small operation, your budget is limited. You want to get the most bang for your advertising buck, and PPC marketing is one of the most cost-effective marketing solutions. With Google Ads, you only pay for the clicks that your ads receive. You can also select the maximum amount you want to pay for your ads and set daily limits. If managed correctly, PPC can be quite affordable. If you’re a budget-consciousness small business owner, PPC can definitely be a valuable investment.
Improve the Success of Your Small Business with PPC Marketing
Effective advertising involves a variety of tactics. If you’re a small business owner, adding PPC into the marketing mix can prove to be very beneficial. To make the most of this form of online advertising, contact a company that specializes in PPC management. Hozio, an acclaimed Long Island SEO company, offers pay-per-click management services. Our team of highly trained experts will devise the most effective PPC marketing campaign for your business so that you can see results that will drive immediate results.
To learn more about how we can improve the success of your small business with PPC management – as well as the other services we offer, such as social medial management and remarketing services – give us a call today! One of our knowledgeable, friendly associates is standing by and ready to assist you. Helping Long Island businesses grow, one click at a time; that’s the goal at Hozio!