Whether you’re looking for the phone number of a pizza parlor in your area, you want to find out the operating hours of nearby barbers, or you want to find local landscapers that offer services you need, you’ve conducted a local search. If you’re like 97% of consumers, you probably make these kind of local searches on a regular basis.
As a business owner, achieving a top spot in the results of local searches is crucial for the success of your business. Given the fact that 72% of consumers who search for local businesses end up visiting the stores that they find, it’s easy to see why ranking high for local searches is so important. On Long Island, where there are countless businesses across virtually every industry, the competition is steep. Like you, other local business owners are also trying to achieve top positions on Google, Bing, and other search engines. How can you stand ahead of the competition? – By making Long Island search engine optimization (SEO) a central component of your marketing plan.
Search engine optimization is quite complex. There are various facets involved, and unless you’re an expert in the SEO, trying to figure out how to properly implement all of the components so that you can successfully rank high in local searches can seem like a daunting task. Sure, you could try to figure out how to do it on your own, but you’ve got enough on your plate as it is. With the expert insight of an SEO company Long Island, you can successfully achieve top ranking spots on the search engines and significantly improve the success of your business.
Here’s a look at four ways a local SEO company can help your local business flourish.
Boost Online Visibility
When properly implemented, SEO can help your site achieve a higher ranking on the search engines. The higher your ranking, the more visible your website – and your business – is going to be. Since most consumers don’t look past the first page of their search results, if your site isn’t on that first page, most of the people who are looking for the products and services you offer probably won’t even know your business is an option.
Search engines rank the sites that they think are the most useful for their users in the top positions on the search results pages (SERPs). The higher your ranking, the more visible your business is going to be. A reputable SEO company Long Island will make sure that your website adheres to the criteria search engine algorithms use when they’re assessing websites and determining where they should rank so that you can achieve a top position.
Establish Your Authority
Consumers want work with companies that are authorities in their field; businesses that offer highly valuable products or services and can truly meet their needs. When SEO is properly implemented, it can establish the authority of your site – and your business. A company that specializes in Long Island search engine optimization will know how to target the most relevant keywords for your niche and then implement those keywords into your website content. By doing so, an SEO company can ensure that your site offers the most relevant and useful information for user queries, thereby improving your search engine ranking and boosting your authority.
When consumers constantly find content on your site in the top positions for the keywords they are searching, they’ll grow to realize that your site – and your business – is the place where they can go to find reliable information, and the products and services that best meet their needs.
Sites that hold top-ranking spots on search engines garner the highest amount of traffic. The top site listed in Google’s organic search results receive 33% of traffic, while the site the second site receives 18% of traffic. From there, traffic significantly declines. These statistics clearly illustrate how crucial SEO is for your marketing efforts, as sites that are properly optimized are more likely to receive top rankings. A Long Island company that specializes in SEO can help improve your chances of achieving one of the top positions, and ultimately drive more traffic to your site. It goes without saying, but the more traffic your site receives, the more successful your business is going to be.
Increase Social Engagement
According to recent estimates, 3.48 billion people use social media on a regular basis. To put it into perspective, that’s about 45% of the global population. Pretty impressive, right? Businesses have taken notice of the powerful effects that marketing on social media can offer, with 90% of companies using social channels to promote their brand. Consumers are responding to social marketing efforts, as an estimated 40% of social media users rely on the platforms to find the products and services they are looking for.
Keywords – one of the crucial elements of SEO – are vital for your social media marketing efforts, too. When relevant keywords for your niche are implemented into the posts you share on social channels, users are not only more likely to see your posts, but they’re also more likely to click on them, and share them with their friends and followers. All of that engagement can direct more traffic to your site. A reputable Long Island SEO company will be able to pinpoint the most relevant keywords for your industry, and optimize your social media posts with those keywords, thus increasing engagement.
Want to Take Advantage of the Benefits a SEO Company Long Island can Offer?
If you want to boost the success of your local business, you should definitely consider working with a Long Island search engine optimization company. Hozio, a leading SEO company on Long Island, can help drive your site ranking to the top spots on Google, Bing, and other search engines and significantly improve your overall success. Call 631.319.3600 to schedule an appointment today.