Why are Professionally Designed Websites Crucial for Small Business Owners on Long Island?
If you own a small business on Long Island, you know you’re up against a lot of competition. What’s the best way to make sure your business stands out from the crowd and get your company noticed? By establishing a presence on the web, of course.
In the age of technology, having a website is crucial for companies of all shapes and sizes, but it’s particularly important for small business owners. Why? Because it expands your reach. Nowadays, the majority of people turn to their computers, tablets, and smartphones to find just about anything they need. In fact, it’s estimated that eight out of 10 consumers rely on search engines when they’re looking for virtually any product or service. Local pizzerias, barbers, dry cleaners, jewelers; internet users are relying on the web to find local businesses that offer everything they need.
Sure, you could put together a website yourself (there are plenty of build-your-own website platforms out there); but if you want to see real results, then you’re going to want rely on a professional. Here’s a look at four ways Long Island web designers can benefit your small business.
If you want your website to really shine and enhance the success of your business, you’re going to want to call in the experts. If your site is mediocre (at best), it isn’t going to do anything for you.
The goal of a website is to build your brand, establish your authority, and show your target audience why your business is the best for their needs. Simply put, a subpar site design isn’t going to achieve any of those goals. In fact, if it’s not attractive and easy to navigate, your site could actually end up hindering your business instead of helping it.
Professional web designers are well-versed in all of the intricacies of creating a stellar website; codes, headers, plugins, and more. These things might sound like a foreign language to you, but an experienced web designer Long Island will be fluent in these essential programming elements.
Responsive Web Design
While the majority of consumers rely on search engines to find what they’re looking for, most of those internet users aren’t searching for what they need on their computers; they’re using their tablets and smartphones. In order to make ensure your site is easy for all visitors to navigate, responsive design is an absolute must.
With responsive web design, your site will automatically adjust to the screen that it’s being viewed on. The layout, images, text, and every other element will instantly adapt to whatever device users are visiting on; whether it’s an oversized desktop monitor or the smallest smartphone screen. Responsive design ensures that once visitors land on your site, they’ll actually stay and look around; plus, it allows them to switch between devices with easy, which can ultimately increase your conversions.
Do you know how to make your website responsive? Probably not. But do you know who does? Experienced web designers.
Search Engine Optimization
Your website needs to be more than just appealing and easy to navigate on all devices; it also needs to be optimized. Search engine optimization (SEO) ensures your site is as visible as possible by earning it a top-ranking position on the leading search engines, like Google, Yahoo, and Bing. Your website may be the most attractive one on the entire internet, but if your targeted audience can’t find it, it isn’t going to do you any good.
A professional web designer will make sure that your site is properly optimized so that it ranks high on the search engines and is more visible to prospective customers.
As a small business owner, you’ve got so much on your plate. Making sure that you’re offering the latest products and the best services, answering the needs of your clients, filling orders, attending meetings; there’s so much that goes on in your day-to-day life. With an overflowing plate, trying to find the time to build a website that will actually benefit your business is virtually impossible.
With the help of a skilled web designer, you can concentrate on doing what you do best: running your business. And you never know; you might have some free time to relax and unwind a little bit, too!
Find Premier Long Island Web Designers at Hozio!
Hozio is a premier Nassau and Suffolk County SEO firm. They’re more than just experts in website optimization; they’re experts in web design, too! To find out how their team of highly experienced designers can enhance the success of your local business, schedule a consultation today.