The world of advertising has changed dramatically. While traditional marketing strategies – print, broadcasting media, and direct mail – can still be effective tools, they aren’t enough to guarantee your success. If you really want to get your business noticed, you need to take advantage of the most powerful tool possible: internet marketing.
The World Wide Web has dramatically shifted the way consumers search for and purchase the products and services they need. With a few taps of a screen or clicks of a mouse, buyers can access a vast array of options from businesses around the globe. Local businesses are just as affected by the internet as large, international organizations; in fact, they’re affected even more. In addition to competing against larger companies, they also have to vie against other local business. Considering that more than 80% of local consumers rely on their browsers to find what they need, small businesses that don’t have an online presence are losing out to those that do.
On Long Island, the competition is steep across all industries. In order to secure your success, you really need to maximize your advertising efforts and make Long Island internet marketing the central component of your strategy. Here’s a look three ways online advertising can enhance the success of your local business.
Expands Customer Reach
Customers are the lifeblood of your business. Without them, your company is doomed to fail. If your phone hasn’t been ringing as much as you like or you haven’t been getting as much foot traffic as you used to and you aren’t marketing on the internet, then you really need to step up your game and add Long Island web marketing to the mix.
Let’s say you operate a boutique florist shop in Nassau County and you don’t have an online presence; you’re losing business to other Nassau County florists that do. When locals need flowers for their special occasions, they’re pulling out their smartphones or turning on their computers to find the closest florists that offer the best selection and the most affordable prices. If you aren’t advertising your shop online, how is your would-be clientele going to know you exist? Sure, some may see it when they drive by or see an ad in the local paper, but that “some” is only a small percentage; you want the maximum amount of prospective shoppers to see your business, and the best way to do that is by advertising online.
Boosts Your Authority and Reputation
When shoppers are looking for a specific product or service, 9 times out of 10 (if not 10 times out 10), they’re going to choose the most authoritative, reputable business they can find. Online advertising can do a lot for your authority and reputation.
When your audience is looking for the products and services you offer and your business stands out above the competition, they’re automatically going to view your company as the leading authority; a business that not only offers what they need, but offers the best resources for their needs. Internet marketing can boost your search engine rankings, which can improve your visibility and make you the most trusted solution your target market can rely on. Think about it: if you’re looking for a local real estate agency, you’re more apt to choose one of the first companies you see in your search results page; you’re even more apt to select a company that you’ve seen advertisements for around the web, too. Your audience is going to shop the same way; therefore, effective online marketing strategies can help to improve your reputation and make you an authority in your field.
It’s More Affordable
While the old saying “you have to spend money to make money” is true, that doesn’t mean you need to spend an astronomical amount. All forms of marketing have a price, but online advertising is much more cost-effective than traditional methods.
A single television ad, radio commercial, or spot in a newspaper or magazine can be exorbitant. Add in the fact that you have to continuously reinvest in these forms of advertising and the price can really climb. Sure, you have to pay for online marketing strategies, such as search engine optimization (SEO) and paid advertisements, but these strategies tend to have a lower price tag. Plus, these methods are a lot more effective than traditional forms of advertising, as they reach a larger audience and improve your authority and reputation. In the end, internet marketing offers a much better return on investment, which will lead to a better outcome for your bottom line.
Take the Success of Your Business to New Levels with Long Island Web Marketing
There’s no doubt you want to achieve the most success possible. With Hozio, a leading Long Island internet marketing firm, you’ll be able to do just that. To find out more about the team at Hozio can help take the success of your business to new levels, call 631.750.6295 today.